I named this cake Rosie after Rosie The Riveter, feminist icon, We Can Do It, yes we can. Protest cakes continue – because resistance can be aesthetically pleasing, it can be kawaii, it can be a buttercream rose cake. Check out thelittle video I made for this on Instagram!
In related news: Teen Vogue featured me on their Instagram as part of their Shine Theory series! (I had to google what Shine Theory was… oops.) They had come across my Pussy Grabs Back cake series. Have you been following what Teen Vogue has been up to these days? Some pretty feminist and political stuff. Check out their article “Donald Trump Is Gaslighting America”for starters. Kinda rad that they would feature this here 40 year old Chinese weirdo cake/art lady mom from Canada! When they first contacted me for an interview, the first question was your age. Oh shit, I’m actually 40?? But Teen Vogue still feels relevant to even ME! Weeks went by and the post never went up, so I figured they must’ve forgotten about it. But then it went up … and just so strange and pretty cool to be featured, there are literally millions of women doing amazing things everywhere – little old ME??
Michaela asked me a bunch of questions so I thought I’d include the full interview here in case anyone was interested, a lot of it’s about my Instagram account – because I do often get questions about how to build your Instagram/blog, and what apps I use etc… So here it is. What inspires me… mom style … my favourite Instagram accounts and why, etc!
Teen Vogue: Where do you get your inspiration for Instagram?
Me: Colour, comedy, consciousness and cuteness inspire my Instagram.
What would you describe your aesthetic as?
Artfully messy colourful minimalism!
What is the purpose of your Instagram account?
Initially to share my cakes – but it’s become a place of community, support and connection – I’ve met lots of my Instagram buddies in real life now which is so great. Instagram is like the pen-pal-ing of this decade. I feel like I could go get coffee and pastries with so many people all around the world now.
Has being on Instagram presented you with any great opportunities?
I’ve worked with some nice brands – so monetarily, yes – but connection may very well be the coolest part that I’ve experienced.
Do you spend a lot of time editing your photos and what apps do you use?
Not really. I sometimes use VSCO Cam but more often I lazily edit right in the Instagram app. Most of my photos are also taken with my good old iPhone 6s!
Your tips for creating a great feed and building a following?
The feeds I like are ones that seem genuine, somewhat jokey, sometimes serious, with beautiful content and funny or compelling writing. My tips for creating a great feed – go with your gut, don’t try to fit into anyone else’s mould – be yourself and enjoy it. I think if you enjoy it, it comes across. Follow people you actually like, and interact with them because you want to. That’s the way to build a loyal following, is to be loyal and interested yourself.
What or who inspires you?
Strong, creative women inspire me, and those who are in positions of influence who use their voice for a greater good, who don’t shy away from being controversial or losing followers. I recently did a cake series based on “Pussy Grabs Back” and lost hundreds of followers. But over the same few days I gained hundreds more, and those are the ones you treasure, the ones who follow you because of who you are, not simply because your feed is “pretty.” My family inspires me with their compassion, empathy, love and support. Women who have inherent and specifically interesting fashion sense inspire me (especially cool moms!)
What is your favorite subject to talk about on your feed?
It truly ranges. When I was going through breast cancer, I would share some of my brutal days. I’d talk about my fear of impending infertility, or the loss of my hair and sex drive. Other days, I’ll talk about how shitty and difficult and hellish it is to make macarons! Yep, it’s a real mixed bag.
What are your biggest passions?
My family and friends; baking and photography. I also love fashion but I rarely indulge anymore, my style has toned down. I tend to wear the same few outfits over and over in different iterations.
What would someone be surprised to find out about you?
Perhaps that I’m a breast cancer survivor, diagnosed in 2015 while in my 30s. Do not ignore any changes, big or small, in your breasts (or anywhere in your body). Be vigilant. I found my cancer early and because of that I saved my life.
Who are your favorite accounts to follow?
I like people who not only post beautiful or interesting content but who share something of themselves too, people that feel genuine, and who don’t shy away from expressing their views. And of course there are the just-damn-cool women I like to follow, whether they are brilliant creators or hilarious people – @cherrybombemag, @katherinesabbath, @designsponge, @mollyorangette, @manrepeller, @linda_lomelino are some of my favourites.
What’s your proudest accomplishment?
My son. Hands down. He is the coolest little 4-year-old shreddin’ hilarious sweetheart dude and I love him to bits.
What do you hope to achieve with your Instagram?
I don’t know exactly – to meet more cool friends around the world, and to continue to grow it into something I’m proud of aesthetically and that comes from my heart.
Thanks Teen Vogue for the feature… and thank you cake pals as always for following along… “stay woke, bitches!!” (as the teens would say, hehe) xo Lyndsay
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Happy Ruffly Pink Weekend!